> ## Documentation Index
> Fetch the complete documentation index at: https://docs.skyfree.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

The Analytics page provides a unified view of messaging performance across all channels. It helps track delivery, engagement, and automation effectiveness in real time.

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## Overview

Analytics is organized into multiple sections:

* Overview
* Messages
* Campaigns
* Automations

Each section focuses on a different part of the communication lifecycle.

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## Overview Tab

The Overview tab gives a high-level summary of overall performance.

### Key Metrics

* **Total Messages** — Total volume of messages processed
* **Delivery Rate** — Percentage of successfully delivered messages
* **Read Rate** — Percentage of messages opened by users
* **Reply Rate** — Percentage of messages that received responses
* **Failure Rate** — Percentage of messages that failed

### Insights

* Quickly understand system health
* Identify delivery or engagement issues
* Monitor overall messaging trends

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## Message Analytics

Focuses on message-level performance.

### What it shows

* Sent vs Delivered vs Read vs Failed trends
* Time-based message activity
* Delivery behavior across channels

### Use cases

* Identify drop-offs in delivery
* Monitor read and engagement trends
* Debug messaging issues
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## Campaign Analytics

Tracks performance of broadcast campaigns.

### Key insights

* Campaign reach
* Delivery success
* Engagement (reads, replies)
* Audience performance

### Use cases

* Measure campaign effectiveness
* Compare campaign performance
* Optimize targeting and messaging

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## Automation Analytics

Provides insights into automation workflows.

### What it tracks

* Flow execution volume
* User interaction within flows
* Drop-off points
* Completion rates

### Use cases

* Identify weak points in automation flows
* Improve chatbot performance
* Optimize sequences and journeys

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## Charts and Trends

The analytics section includes time-based charts showing:

* Message volume over time
* Delivery vs failure trends
* Engagement patterns

These help visualize performance and detect anomalies quickly.

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## Summary Panel

Provides quick aggregated data such as:

* Active campaigns
* Total campaigns
* Unique contacts
* Total recipients

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## Best Practices

* Monitor delivery and failure rates regularly
* Use campaign analytics to improve targeting
* Analyze automation drop-offs to refine flows
* Compare trends over different time ranges

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## Related Docs

* [Dashboard](/docs/dashboard)
* [Inbox](/docs/inbox)
* [Campaigns](/docs/campaigns)
* [Automations](/docs/automations)