Template Problems

What is this?

WhatsApp only lets you start a conversation, or write to a customer after the 24-hour window, with an approved template. When a template can’t be used, the send fails with one of the reasons below.

What can I do here?

Find why a template isn’t being accepted
Fix variables, language and approval problems
Understand paused and disabled templates

How to use it

What you see	What it means	What to do
`132001` — template doesn’t exist in this language, or isn’t approved	The template name or language doesn’t match an approved template	In Templates, check its status is Approved and that you picked the language it was approved in
`132000` — number of variables doesn’t match	You sent fewer or more values than the template has	Fill in every variable, one value each
`132012` — variable values formatted incorrectly	A value has a format WhatsApp doesn’t accept (for example line breaks or long runs of spaces)	Use plain text without line breaks, tabs or long runs of spaces
`132018` / `132005` — parameter problem or text too long	A value is too long or invalid	Shorten the value
`132015` — template paused for low quality	Customers reported or blocked messages from this template	Wait for it to be re-enabled, or write a better template — see below
`132016` — template disabled	It was paused for low quality too many times	Create a new template with different wording
`132007` — content violates a WhatsApp policy	The wording breaks WhatsApp’s rules	Edit it and submit again
`134101` — template is still syncing	The template was just approved or created	Wait up to 10 minutes, then retry
`131063` / `134100` / `134102` — marketing template restrictions	Marketing templates aren’t available for this setup	Check Meta’s eligibility for the account, or use a different category
`2388019` — template limit exceeded	You’ve reached the number of templates your account allows	Delete templates you no longer use

Check a template is ready

Go to WhatsApp → Templates.
Find the template and check its status is Approved. A template that is pending, rejected or paused can’t be sent.
When sending, make sure the language matches the one the template was approved in.
Fill in all the variables. In a campaign, choose Free Text or a Custom Field for each, and add a default value for contacts whose field is empty.

Paused templates

WhatsApp pauses a template when customers block or report messages sent with it. A paused template can’t be sent until Meta re-enables it. To avoid it: message only people who opted in, keep the content relevant, and don’t send the same template to the same person too often.

Troubleshooting / Technical Notes

I can only pick approved templates. That’s by design — only approved templates are offered for sending.
My template was rejected. Open it in Templates to see Meta’s reason, edit it and submit again.
A template with a document or image header fails. Upload the header file when you create the campaign or send.
The same template works for some contacts but not others. A contact’s custom field used as a variable is probably empty — set a default value.

​What is this?

​What can I do here?

​How to use it

​Check a template is ready

​Paused templates

​Troubleshooting / Technical Notes

​Related docs