Facebook Insights gives you a live view of performance data for your connected Facebook Page, pulled directly from Meta — page-level activity metrics and lifetime engagement metrics for individual posts.
View page-level metric tiles across the top: Media Views, Unique Viewers, Post Engagements, Followers, Page Profile Views, and New Followers (daily figures for the connected Page)
Browse the Page’s most recent posts (up to 25) in the Post Insights panel, using the left and right arrow buttons over the post image
View lifetime metrics for the selected post: Post Views, Unique Views, Post Clicks, and Reactions
Open the original post on Facebook in a new tab via the Open link on the selected post
Manually reload the selected post’s lifetime metrics with the Refresh button
See an in-page banner explaining why data is missing — for example when the connected Page is missing the read_insights or pages_read_engagement permission, or when Meta returned no metric values
Make sure a Facebook Page is connected to your active channel. If none is connected, the page shows a “No Facebook Page Connected” message pointing you to Settings.
Review the metric tiles across the top of the page for a daily snapshot of Page activity.
Scroll down to the Post Insights section. Your most recent post loads automatically.
Use the left/right arrow buttons over the post image to step through the Page’s recent posts.
Review the Stats panel next to the post image for that post’s lifetime metrics: Post Views, Unique Views, Post Clicks, and Reactions.
Click Open to view the original post on Facebook in a new tab.
Click Refresh next to Post Insights if the lifetime metrics look out of date.
If you see a banner reading that no page metric values were returned, check that the connected Facebook user has the Page’s Analyze task assigned and that the Page has had recent activity — reconnecting the Page in Settings with Insights permissions granted resolves most cases.Access to this page requires the facebook:view permission and an active plan that includes Facebook integration; without either, the page shows an access-denied or upgrade-required message instead of data.
