A sequence is an automation that sends messages on a schedule, like a drip campaign: “Day 1 welcome, Day 3 tips, Day 7 offer.” Instead of you sending each message, contacts are enrolled in the sequence and the platform sends each message at the right time.A sequence is a special kind of automation. Its trigger is Trigger Sequence — it only runs for contacts who have been enrolled — and its first step must be Sequence Drip.
What it does: schedules up to 10 branches, each after a set delay.
When to use it: any timed series — onboarding, nurture, or reminders.
Drip Branches — click Add Branch. Each has a Delay Value and Unit (Minutes, Hours, or Days). The minimum is 1 minute and the maximum is 1 year (365 days), with up to 10 branches.
Each branch needs its own output connection to the step it should run.
Every delay counts from when the contact was enrolled, not from the previous message. A branch set to 3 days runs 3 days after enrollment, even if an earlier branch was 1 day.
What it does: enrolls the contact in a sequence. The sequence runs from the moment of enrollment.
When to use it: at the end of a signup flow — “add them to the welcome series.”
Target Sequence (required) — choose one of your sequence automations.
What it does: cancels the sequence for this contact. They stop receiving its scheduled messages.
When to use it: when someone buys, replies, or unsubscribes, so they don’t keep getting “buy now” messages.
